Marketing Plan Assignment Example | Topics and Well Written Essays - 1250 words - 1

Marketing Plan - Assignment Example As such, the social media marketing will be mainly concentric upon brand recognition and promoting the website as a viable alternative for career women that are both interested in function and style (Kawazoe & Abetti, 2013). Accordingly, prior to this particular phase of marketing being engaged, it will be absolutely interval to ensure that each and every problem that might be evidenced within the initial rollout of the website should be operable and fully functional. And added component of this particular phase that can be utilized is to provide a bonus structure through which individuals that reference which social media outlet they came from and what prompted them to purchase their products will further assist the company in helping to strategize how best practices within social media marketing can be further accomplished in the future. The second phase of the marketing strategy will once again be constrained by the fact that the firm does not have a very large budget and cannot engage in glitzy advertising like many of the more established brands. Nevertheless, the second phase will be concentric upon blanketing some of the most high traffic pedestrian areas within the Washington DC Metro area and passing out pamphlets/suppliers/marketing material that draws attention to the fact that a new women’s footwear store is soon to be opening that seeks to provide a nexus between fashion and comfort. Naturally, even though this secondary phase of the marketing process will be somewhat different as compared to the first, it is necessary for the developers to ensure that a certain level of similarity exists so that individuals that might have been exposed to the first level of social media marketing will not find this to be a conflicting or otherwise separate level of engagement (Jacobsen, 2012). As compared to the s ocial media phase, this particular phase will take place within approximately one month’s time. Similar to the social

Parenting Capacity and Substance Misuse Essay Example | Topics and Well Written Essays - 8000 words

Parenting Capacity and Substance Misuse - Essay Example Because these effects within the children have a strong potential to be carried into the next generation as well as to impact the public health, it is necessary for the social worker to learn how to recognize these signs and develop means of providing the children with the needed elements they are missing within the home. While this seems a nearly impossible task without the investment of vast resources and time into each family unit, there are some tools and practices that may help. It is the purpose of this study to examine the prevalence of these issues within society and to illustrate the importance of understanding on the part of the social worker in bringing about positive effective change within the home. It seems to be almost common knowledge that substance abuse/misuse can have serious detrimental effects on the care and raising of children within the home where one or both parents are involved in substance abuse activity. The tendency of this thinking holds that all children living within homes in which substances are used or abused are the victims of domestic violence. However, children living in these types of situations may not have any experience at all with the concept of violence within the home, yet may have numerous other issues to deal with as a result of neglect or other forms of abuse. Parents engaging in substance abuse may not have enough time or attention to provide their children with the necessary skills and attention they require to thrive while the parents may also be spending much-needed time and money away from the home as a means of supporting their habit. Children living in this sort of environment may find themselves needing to survive without adequate cloth ing, food or housing while also being required to essentially raise themselves without the benefit of parental guidance or support. This situation can have serious public implications as teenagers, having grown up in this sort of environment, tend to have